Tools: (Adobe) Photoshop, InDesign & After Effects
Process: Concept, Design & Animation
I absolutely love anything Harry Potter, so I jumped at the chance to be able to work on a Harry Potter launch which was in collaboration with H.Samuel.
The launch evolved around 'Dark Arts' inspired jewellery, so to make the theme come to life, I created subtle animations which showed the mist surrounding the characters swirling and moving around them. It effectively created the eeriness I hoping to achieve, without distracting from the jewellery.
I implemented these designs throughout social posts, instagram stories, and email design.
As part of the launch, H.Samuel curated a Harry Potter event which was a dream come true for any Potter fan! As part of this launch I helped to create invitations, POS which was featured at the event, and artwork which was used for props.