sasha balkin
Brief
To create an in-feed and story post to demonstrate the
benefits and versatility of Bugaboo products.
Instagram Post
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Animation brings the message to life and follows a simple narrative which seeks to draw the viewer in and create a sense of fun, whilst clear messaging and use of block colour maintains practicality of product.
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Careful use of animation to create narration and entice the viewer to want to know more.
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Fun and exciting, punchy visuals to maintain lively, energetic feel, and reflect how the use of Bugaboo's products impact on customers.
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Bugaboo brand colours used throughout to create strong brand identity.
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Fun use of accessory point visual to illustrate message, with rolling animation to create flow in to next slide.
Instagram Story
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Adapting post for story meant simplifying the creative to create bitesize chunks of information in an engaging manner.
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The use of two story slides creates viewer engagement to tap through to next slide, as opposed to one long frame which could make viewers lose interest.
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Use of simple animated ‘swipe up’ at significant parts of the story creates a clear call to action which is fun and enticing, without distracting to the overall creative.
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The use of brand colours throughout creates vibrancy and is a fun, bold statement.
